Our Business Model
Redefining Real Estate & Hospitality
The Board and Management of Haldane McCall Plc are confident that the existing operating structures of the Company, coupled with its listing on the floor of the Nigerian Exchange Limited, will place the Company on a sound footing to take advantage of the opportunities that abound in the Nigerian economy, Africa, and the continent at large.
Specifically, the future prospects of the group are defined around the different business units and functions through which our subsidiaries operate, as follows:
Our Vision
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Suru Homes Ltd
Pioneering Real Estate Development
Suru Homes Limited (SHL) has, over the years, successfully developed and marketed luxury residential apartments in the prestigious Ikeja GRA, a prime area in the Lagos metropolitan region. SHL’s hands-on expertise in real estate and construction investment activities is evident through the growing demand the Company continues to face.
Nigeria currently faces a housing deficit of between 17 to 20 million units. Growth factors driving this deficit include the country’s expanding population, rising rural-urban migration, increased consumption, and the growth of the middle class. The housing deficit, estimated at US$363 billion for 17 million units, is expected to increase by 2 million units annually, driven by the current population growth rate of 2.8% per year.
To further solidify its expertise in real estate development and address the growing housing shortage in Nigeria, the Company plans to begin large-scale construction of middle- and low-income housing units within Lagos State. Discussions are also at an advanced stage with the Lagos State government to secure land for Haldane McCall Plc to develop, in order to meet the sector’s demands.
The Company plans to replicate its mass housing initiative in other urban centres across Nigeria and beyond. As more opportunities arise, additional prospects in this sector continue to emerge for the Company.
Our Business Model
Our Approach
Technology-Driven Service Delivery
The company aims to ensure a more robust, customer-oriented, and competitive service delivery that extends across all subsidiaries and branches. This objective is powered by leveraging advancements in information technology, which will drive consistent, high-quality service standards and customer satisfaction across the organization.
Research and Development
The company understands that long-term success in a competitive market relies on continuous innovation and effective research and development. Committed to growth, the company focuses on advancing R&D to stay ahead of industry trends.
With the full support of the Board, management, and staff, the company prioritises innovation and process refinement across all sectors.