Our Market-Hospitality

Investor Relations

Overview of the Hospitality Market

The demand for hotels in Nigeria, especially Lagos is largely driven by business travel which negates the norm across the continent, where hotel lodgings are largely driven by tourism. Therefore only a small fraction of the industry’s revenue is contributed by tourism. Notwithstanding, Nigeria is endowed with a number of tourist attractions across the country. Major cities like Lagos, Abuja and Port Harcourt account for the bulk of hotel business in Nigeria due to significantly higher levels of commercial activities in comparison to other cities across the country.

Industrial Economics

Our Competitive Advantage

Competition within the industry is high, following the influx of global hotel chains and growth of local brands. Demand remains concentrated in the corporate customer segments with bulk room reservations for business meetings, conferences and event venues. However, the biggest opportunities remain within the economy or mid-scale market due to Nigerian’s large population size and growing middle class. We intend to gain market share by leveraging on pricing, brand differentiation, value added services, collaboration with competitors within and outside our location of operation.

Market Drivers

The market drivers in the hospitality industry are as follows:
Our Portfolio

Explore Our Hotels and Luxury Stay

Luxury and convenience in every stay.

Visit our Hotels

Browse Our Properties for Luxury Living

Discover premium homes in prime locations

Visit our Properties